SwarovskiXSkims tells the story of glitz and glamour.
By: Tessa Dunlop
Just in time for the season of giving, Kim Kardashian’s SKIMS launches its newest collection. In collaboration with Swarovski Official, the top premier Jewelry and Accessory brand, Skims makes this holiday season sparkle and shine.
Skims Official has already gained quick popularity amongst millennials and Gen Z-ers worldwide. First launched in 2019, Kim Kardashian’s hot brand has recently reached a value of $4 billion. Thanks to rapid and consistent collection drops, inclusive design choices, and strategic brand collaboration collections, such as the November 2021 Fendi Collaboration, Skims has gained a big name for itself in the retail business world.
In Miss Kardashian’s latest brand collaboration, Skims partners with Swarovski Jewelry and Accessories. This new drop was launched on both Skims
and Swarovski’s social media platforms on November 2nd, 2023. This is a major fashion moment for not only SKIMS, but Swarovski as well, who has never created clothing with another brand until now. Four different categories of items appear on the Official Skims X Swarovski Collection Website: Cotton Rib, Jelly Sheer, Stretch Net and Accessories. Classic Skims styles such as bodysuits, bodycon dresses, leggings, bras, boxers, and briefs are reinvented, covered in dazzling crystal embellishments. Accessories are also listed on the collection site, which include varying styles of belly and body chains using luxurious Swarovski Crystals.
In a recent Elle Interview, Kim Kardashian speaks about her newest business move. “The collaboration was a natural pairing and dream for me, as I’ve always been a Swarovski girl. The Swarovski crystals and the glamor of the brand make me feel so happy, and I hope our customers feel the same way when wearing the collection. Merging jewelry design and ready-to-wear is something I’ve always wanted to do, so pairing Swarovski’s expertise in crystals and jewelry and Skims’ innovative fabrics made total sense” (Elle.)
Kim reveals her inspiration for the collection at her Launch Party in New York last week as “old Hollywood glam.” We have seen Kim Kardashian’s close connection and adoration for old Hollywood glitz and glamour, time and time again in her fashion choices. At the 2022 Met Gala, Miss Kardashian arrived in the fully crystallized, ultra famous, Happy Birthday Mr. President gown, worn by the one and only Marilyn Monroe. As a woman who is constantly seen dripping in luxurious diamonds, this collaboration with Swarovski is right up Kim’s alley.
On the other hand, Swarovski has an extremely prestigious reputation in the fashion accessory business. Founded in 1892 by a humble, Bohemian-born man named Daniel Swarovski, the Swarovski name grew into a crystal cut only for Royalty. Seen in the highest of places, such as hanging in the Palace of Versailles, Swarovski Crystals are “crafted with superior materials and made with carefully cut facets that produce a more brilliant shine than many other diamond simulants” (BlueStreak.)
Swarovski is a perfect pair for Kim Kardashian’s SKIMS because she often describes her brand as “more than just shape-wear”, even though many recognize the Skims name for just that. Pushing her brand’s boundaries, and using Swarovski - a brand that is in perfect alignment with Kim Kardashian’s personal brand image - to do so, is the best case scenario for both parties alike. This collection drop has completely broken the internet, thanks to its iconic promotional shoots, launch parties, and even Swarovski embellished taxi cars. All in all, everyone is living for this glamorous collaboration.
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